Tuesday 27 June 2017

Planning To Hire a Logo Designer? Don't Forget To Ask These Essential Questions

You might have heard the phrase First Impression Is The Last Impression. Well, undoubtedly great impression are recognizable in a blink.
A great logo involves few major things, that is, creating brand awareness, drive the interest of the potential customer and stands out of the crowd differently.
We all know great logos are a key to achieving success but what we don't know is how difficult and challenging it is to create a great logo. Because what you get is the limited space and you have to tell your audience about who you are and how your products or services are different from others.
Here are few of the essential questions that you need to ask your logo designers:

Question #1. How many kinds of the logo are there?
Basically, the logo designs have been categorized into four broad categories, such as:
  • Wordmark
  • Pictorial
  • Abstract
  • Letterform

Question #2. Which kind of logo suits best to your business?
Not every company can reap the same benefits with the similar logo design. Which kind of logo suits best depends on the nature of your business and how services you offer to your customers. Make sure your logo design reflects the personality of your business.

Question #3. What are the necessary points that your logo should convey?
While looking at the logo of your business, your customers must feel about the personality of your business. Provide your customer a reason to think that they are different from others and provides more professional services.

Question #4. What are the best colors for logos?
Choosing a color for your logo is one of the most challenging tasks. logo designing company India believes that companies must use that colors in their logo which are not used by your competitors in their logos.
Think about the psychology behind every color and choose the best one which evokes the professionalism.

Question #5. How much amount will they charge?
Top logo design companies usually charge around $4,000 to $15,000 for a single logo, and probably, this is not the budget especially for most of the startups as well as small businesses.
For an affordable option, you can also think to consult a freelance designer because they generally charge less depending on the hours they work, along with the level of experience they have.
Look for the perfect designer who has knowledge and specialization in your arena and not just the one who charges less price.

Question #6. Where will you display your logo?
Asking your designer about where you must display the logo of your company, better to ask them Where you must not display it?
Of course, you would want to show it off almost everywhere. Including the website of your company, digital ad campaigns as well as social-media sites of your company accounts like Facebook, Twitter, LinkedIn, Pinterest and more.

Do remember to weave your logo on your business card, front door, packaging as well as the stationery of your company.



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